Basic Stance

The Morinaga Group's purpose is to "continue to create healthy foods that can be enjoyed beyond generations, thereby bringing smiles to the faces of people around the world now and in the future".
Based on this purpose, we will formulate a social contribution policy, work on solving social issues, and contribute to the realization of a sustainable society.

Morinaga Group Corporate Citizenship Policy

The Morinaga Group will carry out social contribution activities based on the altruistic spirit of thinking about how to be considerate and contribute towards others.
Through cooperation and collaboration with local communities, government agencies, NPOs, and NGOs, we will work as a member of society to contribute to the creation of a society that brings smiles to people's faces.

  • Main Activities
    Nurturing next generation, Emvironmental Conservation,
    Disaster Recovery Assistance, and Local Volunteering, etc.

Food Education and Cofectionery Education

Morinaga believes that the value of confectioneries lies in supplementing nutrition and its role in communication that connects people to people and hearts to hearts.
Morinaga donates “Mel and Mar's Picnic,” our original picture book for confectionery education, to children's nursery facilities. This is aimed at helping children develop creativity while learning about, in a fun way, confectionery's roles and how to properly associate with confectionery. The nursery facilities use the book for such purposes as storytelling and drama-based workshop.

Morinaga Angel Museum MORIUM & Tsurumi Factory Tour

We conduct guided tours for visitors to see both the Morinaga Angel Museum MORIUM and the Tsurumi factory production line. At MORIUM, we introduce visitors to the history and technology of Morinaga & Co., Ltd. and provide insight into the thought process behind our products through displays and videos. During the factory tour, we hope visitors will be able to feel the excitement and thrill of manufacturing, and get a real sense of our efforts towards food safety and reliability through their own eyes.

What's MORIUM?
Morium is a word coined by combining Morinaga and arium (Latin word for a place associated with something specific) and the name represents our wish to have people come and experience the diverse types of value that Morinaga creates (umu in Japanese).

Morinaga Angel Museum MORIUM

MORIUM Exhibition

Tour entrance

Tour guests

Visiting Lecture—A Caramel Lesson by Morinaga

Employees visit elementary schools to teach a class about the industrial production of milk caramels. The class targets fifth graders and offers a sense of realism as if they are on a factory tour. The class aims to teach about the ingenious attempts and hard work of industrial production, as well as our passion toward manufacturing. This helps deepen their learning in textbook.
We have also been conducting online lessons since FY2022/3, contributing to the creation of equal educational opportunities.
Pupils watch the video of production process and take part in quiz and workshop to participate experience-based class.

2020年度までの参加児童数1,615名/2020n年度までの参加従業員数141名

Lecture

Quiz session

Workshop①

Workshop②

Voice: [Comments of employees who participated in the Caramel Lesson]

Confectioneries have the power to make people happy

I participated in the lesson because I wanted children to love caramel more. I was nervous about standing on the podium, but I was very happy that many children listened to me with serious faces and asked questions earnestly. The smiles the children gave me when they received caramels as a souvenir reminded me that “Confectioneries make people happy,” and made me love caramels even more. This is an opportunity to understand the value of our products. I would like to expand this activity to many employees.

Motoki Matsui
MIRAI Research & Innovation, R&D Center, Morinaga & Co., Ltd.

Morinaga Virtual Company Visit

We host virtual company visits to serve as career education and as class lessons for junior high and high school students.
Employees explain the range of Morinaga's business and about duties and workstyles, and communicate directly with students through question. The aim is to provide an opportunity for students to think about occupation and their future careers, and develop an idea of what working is all about.

Nature Exploration

Morinaga Little Angels Education Project.

For two decades since FY2000/3, we have organized six-day/five-night expeditions to uninhabited islands for adventurous experiences under the Morinaga Little Angels Education Project. From the first expedition through to the 2019 Saiko (the best) Adventure Team program, a total of over 800 children have participated.
The project was launched in commemoration of the 100th anniversary of our founding. By reflecting on children's living environments, which have changed dramatically over the past century, the project embodies our hope for all children to grow up in good health and with vigor, and be spiritually affluent in the 21st century.
Looking back at the 20 years of activities, in 2020 a survey of past participants was conducted, and a virtual reunion was held.
The event enabled dialogue with earlier participants, who had developed their zest for life through camping and various adventures away from familiar settings, and it provided an enjoyable time to discuss common memories across time.

  • Before participating in the expedition, I was reserved and did not have opinions of my own, often agreeing with those of other people. But after participating, I was able to communicate actively with people and do things of my own initiative. During the time spent with others on the expedition, I learned to respect differences among people and to be considerate of other members, and I think this is the reason why I am now able to cherish connections between people.
  • Participating in the camp changed my awareness of food in a big way. I was in third grade at the time, and eating confectioneries when I was completely worn out from playing a lot made me truly happy. I was able to learn the importance and thankfulness of eating, as well as the joys of it. And it was around that time that I started thinking about a future career in food. Today, I am studying nutrition at university, and I also do volunteer work for children's extracurricular activities. In the future, I hope to engage in food education and other efforts, doing the kind of work that affects a great number of people.

Participating in SDGs Work in Camping Trip (Exploratory Expeditions)

In the exploratory expedition event, which was held for the first time in FY2020/3, we conduct the SDGs Work in which children work on the SDGs through the camping experience. Participants in the SDGs Work, an original program developed by Morinaga, learn about the SDGs before joining the camp, select the SDGs goals they want to work on during the camping trip, and share the goals with their group's members. They also select goals to be worked on as the group, take actions necessary to achieve the goals in cooperation with the group's members, and carry out a review after the camp.
The most selected SDGs goal was the “Goal 12: Responsible Consumption and Production.”
To achieve the Goals, the participants made efforts voluntary and daily. These efforts included avoiding food waste, eating all the food cooked, and ensuring recycling to reduce garbage.

Group discussions on SDGs

Recognized with an Award for Companies Promoting Experience-Based Learning Activities for Youths

With the aim of promoting the experiential learning activities of youths, the Ministry of Education, Culture, Sports, Science and Technology awards companies making excellent efforts to this end as part of their CSR and corporate citizenship activities.
Under this award program for companies promoting experienced-based learning activities for youths, the Challenge! Saiko Adventure Team program received the judges' award of excellence.

Other

KidZania Tokyo

At the Sweets Factory, a pavilion exhibited by Morinaga in the KidZania, children can experience the joy of working and try manufacturing techniques through the production of HI-CHEW candies. They can also learn about food hygiene, rules, and manners, while developing independence and sociality.

Education Programs to Support Future Athletes

Naoki Idegawa is a professional downhill mountain bike rider who Morinaga Training Lab has been supporting for many years, and upon his request, we started providing training and nutrition support at the Bicycle Academy. The Bicycle Academy is a bicycle school launched in FY 2021/3 by Idegawa, who serves as the main coach, with the objective of contributing to character building in addition to fostering bicycle knowledge and skills. Its philosophy is to share the three joys of happiness, growth, and success through mountain biking; pursue activities with love, sincerity, and thankfulness; and contribute to the development of the bicycle community. The Lab's trainers and nutritionists provide support to member elementary school students bike riders and their parents and guardians by offering training programs important for athletes in their growth phase, and by uploading sports-related food education videos once a month. And in July, in Jelly <Energy Lemon> was provided to members after their lesson, and they learned about the importance of heat stroke prevention and of supplemental food.

Instruction at the Bicycle Academy on warming up

Take in Jelly <Energy Lemon> after a lesson in summer

Training program instruction for Bicycle Academy coaches

Excerpt of sports-related food education video

Ottotto Calisthenics

Morinaga Training Lab, which is mainly in charge of providing training guidance and nutritional support to athletes, devised the Ottotto Calisthenics in collaboration with Yokohama Sport Association, in the aim of promoting, as much as possible, children's healthy growth through exercise and diet.
The Calisthenics was devised in the expectation that various forms of body movements, such as jumping, rolling, and standing on one leg, will promote the development of athletic ability in early childhood, thereby reducing injuries caused by falls. In the Calisthenics, we incorporated the image of the sea friends, the characters appearing in our Ottotto snack, so that children can enjoy the exercise.

Ottotto Calisthenics educational videos

Participation in the Bellmark Program

Morinaga has continuously participated in the Bellmark program since it was launched in 1960 and has provided support for Bellmark activities, which assist the improvement of school equipment and educational materials, as well as children who are endeavoring to learn with various disabilities. Currently, Morinaga is contributing to the Bellmark program by printing the Bell Mark on six products: Milk Caramel, Hi-Soft, Morinaga Biscuits, ChocoBall, Milk Chocolate, and Ottotto.

Morinaga Angel Foundation

Emphasizing the importance of an “Angel's Heart,” which is Morinaga's symbol, the Morinaga Angel Foundation conducts research on forms of abundant human lifestyles and the ideal of families in the future through, for example, art, sports, nature, food, and classics. We are also engaged in activities to deliver a picture book titled “MORI-no-Ehon” to children who are living in the areas hit by recent earthquakes, heavy rains, and other natural disasters, including the Great East Japan Earthquake. The number of the book's copies delivered amounted 8,556.

Activities to deliver the MORI-no-Ehon picture book

Joint Programs with Non-affiliated Companies through the Angel Smile Project

Under the Project, companies (limited to food manufacturers, distributors, and providers) that wish to use Morinaga's trademarks of "Angel" join CSR activities that contribute to the improvement of environments for children's education and training, in lieu of paying a royalty.
In FY2020/3, the project's scope has been expanded to the use of patent rights, and, as the fruit of an initiative to revitalize the local economy, which was jointly undertaken by Kawasaki City, Kawasaki Instituter of Industrial Promotion, and Kawasaki Shinkin Bank, a new product Angel no Hoppe (angel's cheeks), a Daifuku confection flavored with powdered green tea and chocolate, was launched by Kashisho Suehiroan, a Japanese-sweets manufacturer, utilizing Morinaga's patented technology.