- Taichiro Morinaga returns to Japan from the United States and establishes Morinaga’s Western Confectionery Shop.
Photograph taken in 1900.
Pioneers of Western Confectionary in Japan
In 1899, Taichiro Morinaga—the founder of Morinaga & Co., Ltd.—returned to Japan from the United States with an enormous dream in his heart of spreading Western confectionaries throughout Japan. He began manufacturing Western confectionaries in a tiny factory only 2 tsubo (6.6 m2) in size, and eventually, after he joined forces with a partner, Hanzaburo Matsuzaki, the business expanded in leaps and bounds—and Morinaga’s dream became reality.