As the core of our business activities, our Confectionaries/Food business centers on core long-selling products—Milk Caramel, Morinaga Biscuits, Chocoball chocolate, DARS chocolate, HI-CHEW candy, Morinaga Cocoa, and Hotcake Mix, and we are constantly creating new delicious tastes and food scenarios. At the same time, we are also creating new taste experiences, such as Morinaga’s independently developed baked technology, as well as developing products that incorporate the health aspects, such as high-cacao chocolate that combines delicious taste and health functions and amazake (sweet drink made from fermented rice), which is currently being studied for its nutritional and beauty benefits. In this way, we create products in response to changing lifestyles and disseminating information. Building innovation into traditions spanning more than 100 years since the company’s establishment, Morinaga is pouring energy into efforts to spread happiness and broaden the circles of communication, in addition to contributing to people’s healthy and abundant everyday lives.
Our frozen dessert business includes numerous core products true to the Morinaga spirit, including the international best-selling Choco Monaka Jumbo and Ice Box which was created based on independently developed technology. We also develop new products using our strengths precisely because of our confectionary manufacturing technology while providing customers with value and inspiration through each of our products.
As an important part of our corporate growth strategy, Morinaga has begun focusing on health products and services. Our aim is to develop new products within the field of health and thus continue to implement fresh business values. Products will include convenient health supplements – in Jelly is currently the main offering – and we will also distribute health-related information to not only athletes but also to those who pay attention to maintaining their own health and physique. For top athletes who require professional health guidance, we also offer services to help build up athletes’ physical and mental health, and run body-training facilities as additional support.
As Japan has developed into a society with an aging and stress-suffering population, this business aims to support people from different generations via a new brand called Healthy Angel, which develops health supplements and sells them via mail services. Morinaga is proud of our strict standards regarding the safety and quality of our products, as well as our leading techniques in producing desserts and snacks. By utilizing these strengths, we can develop convenient, pleasant-tasting health supplement products, and deliver them directly to our clients via our Mail Order Business.
In order to convey Morinaga’s basic corporate philosophy of “Delicious, Fun, and Healthy” to customers throughout the world, we are expanding overseas under the Japanese brand Morinaga and provide excellent product quality and reliable, delicious taste experiences through product exports, and technology cooperation. Furthermore, we have established sales and manufacturing bases in the United States, Indonesia, China, and Taiwan as part of the Morinaga Group while endeavoring to secure new markets for our products centered on HI-CHEW and broadening and enhancing our sales network as we expand into overseas markets.
In addition to expanding existing businesses, Morinaga is also working to generate budding new business fields aimed towards the future.
Here we introduce Morinaga’s emphasis on product quality and the technology supporting this.
Here we introduce the latest research regarding the functionality of food ingredients.
Here we introduce our philosophy of CSR and our CSR initiatives.