OUR PHILOSOPHY | About Us | Morinaga & Co., Ltd.

OUR PHILOSOPHY

OUR PHILOSOPHY 〜Movie〜

The Morinaga Group’s Corporate Philosophy

The Morinaga Group’s Corporate Philosophy is composed of Our Mission, Our Visions, and Our Commitments.
Our Mission states how the Group will contribute to society, and Our Visions comprise the five visions that we will pursue toward the future.
Our Commitments represent the values that we have developed during more than 100-year history since the founding of the Group and will continue to uphold as our firm belief for many more years to come. To describe the essence of our Corporate Philosophy in one word,
it is “Delicious, Fun, and Healthy.”

Purpose

Our Mission (PURPOSE)

The Morinaga Group will continue to create healthy foods that can be enjoyed beyond generations, thereby bringing smiles to the faces of people around the world now and in the future.

Since its founding in 1899, the Morinaga Group has been consistently providing customers with new value and inspiration, while responding to changes of the times and those in the lifestyles of customers. As a sustainable company that keeps growing, the Group will continue to make food that contributes to keep people’s mind and body healthy toward the creation of a sustainable society, where everyone can lead happy lives. From today to tomorrow and from one generation to the next, we will continue to bring smiles to the faces of people around the world.

Vision

Our Visions (VISION)

The Morinaga Group has set the following five visions with an eye toward the future.
“Good quality,” “Only-one value,” “Act globally” “Link together,” and “Sustainable society,” which can be abbreviated as the acronym “GOALS.”
The Group will work toward the GOALS hand in hand with all stakeholders, including customers and employees.

Values that we have been upholding
for the achievement of the Visions
Our commitments based on altruism
Good quality

By maintaining the tradition of delivering safety and satisfaction,Pursue quality with integrity and contribute to the healthy and happy lives of customers

Give first priority to customers

By providing customers with products of safety, reliability, and high quality in an uncompromising manner, we will contribute to their physical and mental health and to their happiness.

Give first priority
to customers
Only-one value

Inheriting the pioneering spirit of our predecessors, who made an array of “Japan’s first” achievements,Create and give new value and inspiration to society

Be a pioneer

In line with the founder’s commitment to providing new value and inspiration, we will create innovative products and services, giving first priority to customers.

Be a pioneer
Act globally

Based on the experience of overcoming multiple difficulties,Never bow down to adversities and expand the scope and possibilities of activities

Have an indomitable spirit

In order to deliver deliciousness, fun, and health to even more people,
we will work more broadly across the globe.

Have an indomitable
spirit
Link together

As a company driven by the power of human resources since its founding,Build relations of trust with all stakeholders, including employees

Value ties between people

By promoting diversity and inclusion, which means to "leverage each person's individuality", we will achieve growth toward the future, with management and employees deepening their mutual understanding and respect. We will also place importance on relations of trust with all people related to the Morinaga Group.

Value ties between
people
Sustainable society

As implied by our angel logomark, for the happiness of people,Contribute to the creation of a sustainable society, thereby bringing smiles to the faces of more people.

Align our business imperatives with social challenges

We will give consideration to the global environment, respect human rights, and nurturing the next generation, thereby supporting the creation of a global society where all people will have a reason to smile.

Align our business
imperatives with
social challenges
Value

Our Commitments (VALUE)

Based on altruism, we will continue to uphold the five commitments.

The Morinaga Group has been sincerely upholding these commitments for more than a century. Based on the ideal of altruism, which means to be considerate of others and think about how to contribute to them, we will continue to uphold the following five commitments: Give first priority to customers; Be a pioneer; Have an indomitable spirit;
Value ties between people; and Align our business imperatives with social challenges.

Our commitments based on altruism

Give first priority to customers
We will take actions, giving first priority to putting smiles on the faces of customers.
Be a pioneer
We will boldly embrace the challenge of creating what are needed by society and the new era.
Have an indomitable spirit
We will make progress to achieve our targets, acting in a bright, proactive, and tenacious manner at all times.
Value ties between people
We will value the thoughts of people associated with our business.
Align our business imperatives
with social challenges
We aim to achieve the creation of a sustainable society, thereby making both our stakeholders and ourselves smile.
The Code of Conduct and Standards of Behavior

The Code of Conduct and Standards of Behavior

We will fully understand the spirit of the Code of Conduct and strongly act in compliance with the Standards of Behavior set based on the Code of Conduct, thereby creating an open corporate culture and proving that we are worthy of the trust of our customers.