The Morinaga Group has formulated a three-year medium-term business plan that commenced in FY 2018.
2018 Medium-Term Business Plan established solidify business foundation, accelerate growth strategy as our basic policies; with the Group aiming to strengthen the existing domains of domestic Confectionery & Foodstuffs/Frozen Desserts while expanding the Wellness and Global domains, leading to further growth.
The environment surrounding our company is entering an age of full-blown population decline, and competition is expected to further intensify due to soaring raw material prices, higher labor & distribution costs, and various other factors.
2018 Medium-Term Business Plan established solidify business foundation, accelerate growth strategy as our basic policies; accordingly, the Morinaga Group is endeavoring to strengthen our business base with the aim of achieving long-term, sustainable corporate growth.
Domestic Confectionery & Foodstuffs/Frozen Desserts
Establish a more stable revenue base.
Concentrate management resources in main brands, achieve efficient sales/profits, construct a strong revenue structure.
Health domain entry products centered on in Jelly
Combine Morinaga's technology and various materials to respond to increasing health needs.
Confectionary & Foodstuffs:
Strengthen product development combining Morinaga's assets and brands with health materials.
Lead the market by expanding functions and food scenarios centered in Morinaga's leading in Jelly brand.
Accelerate growth in the United States market and diffuse Morinaga brands in the Chinese/Asian markets.
Centered on the United States, China, and Asia, Morinaga will endeavor to strengthen sales of HI-CHEW, expand operations, and diffuse products.
Here we introduce Morinaga’s business management policies and targets for the future.
Here we provide easy-to-understand information to facilitate a deeper understanding of Morinaga & Co., Ltd.
Here we introduce the latest results of Morinaga’s R&D.
Here we introduce our philosophy of CSR and our CSR initiatives.