Product

Seasonal Flavor Hichew
(Okayama Shimizu White Peach flavor)

A luxurious flavor produced from the juice of white peaches, which are specially selected by season, origin and species.
Enjoy the delicate aroma and rich peach flavor.

Green Apple

Keeping its invigorating aroma, this refreshing flavor is now enhanced with juice from grated apples, making it even more delicious than before.

Grape

The number-one flavor, grape Hi-Chews have a strong,
fruity taste that’s recently been given an even juicier kick.

Strawberry

Containing real strawberry seeds to add bursts of rich,
genuine flavor, this chewy candy is becoming ever more popular.

Suppai Chew

Tasty sourness that satisfies the taste buds!
A flavor that wins fans one after another.
Boosted with vitamin C and citric acid!

Sweet 'n' Sour Hichew Assort

The juicy taste of the Sweet 'n' Sour Hichews are becoming more and more popular. With the limited-edition Sweet 'n' Sour Hichew Assort, you can enjoy all four popular flavors together in one product!
There are four flavors included in the assort pack: Lemon, Plum, Pink Grapefruit, and Pineapple.

Hi-Chew Assort

In addition to Grape, Green Apple, and Strawberry flavors, Cherry has been introduced as a limited-time flavor!

Hi-Chew Soda & Cola

Enjoy the refreshing, stimulating tastes of cola and Japan's unique Ramune soda in this special Hi-Chew candy.

Hi-Chew Premium

The chewy texture taken to another level has a premium, luxurious taste fit for adults!
Enjoy the chewiness as the flavor spreads with every bite.

Cabernet red grape flavor

Grape juice using 98% Italian Cabernet Sauvignon.

Chardonnay white grape flavor

Grape juice using 90% Chardonnay grapes.

Yogurt flavor mixed with Hokkaido whipping cream

Using fresh cream from Hokkaido, a flavor with a good balance between refreshing sourness and mellow richness.

Hi-Chew mini

Sour and tangy tiny Hi-Chews,
Hi-Chew minis , at one-third the size of regular Hi-Chews, are the smallest size in history. In addition to the standard favorite Hi-Chew flavors of grape and green apple, we present assorted popular sour flavors for a limited time only!
They’re easy to pop into your mouth, so they’re perfect for taking a break!

Choco Dama Hi-Chew

Banana Flavor

We stuffed Hi-Chew into chocolate! So tasty you just can’t resist! Banana flavor!

Strawberry Flavor

We stuffed Hi-Chew into chocolate! Everybody loves the strawberry flavor!

Green Apple Flavor

We stuffed Hi-Chew into chocolate! A taste beyond your expectations—green apple flavor!

TV Commercial

The "Juicy Shopping" Theme

HI-CHEW Green Apple now includes juice from freshly grated apples, giving the candy an even fruitier flavor.To highlight this added flavor, a new commercial was released, featuring a fictional shopping TV program called “Juicy Shopping.” Inspired by American shopping TV channels, this program is set in a colorful studio, with host Murakami offering a lively, animated sales pitch.

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How about as a souvenir?

Omiyage (Souvenir) Hi-Chew

Did you know that there were Omiyage (Souvenir) Hi-Chew versions from different regions?

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