What is “Monaka,”
a Type of Traditional Japanese Wagashi?

Wagashi are traditional Japanese sweets that have been enjoyed in Japan for centuries.
They are characterized by the use of natural ingredients and a deep appreciation for seasonality.
Made with ingredients such as red beans, glutinous rice, and agar, wagashi often feature beautifully crafted designs that are pleasing to the eye.
More than just sweets, wagashi reflect Japanese culture and the spirit of hospitality, and are closely connected to seasonal events and traditions.

Monaka is one of the traditional wagashi sweets that has been enjoyed in Japan for generations.
It is a simple and elegant confection made by sandwiching sweet red bean paste between thin, fragrant wafers.
The wafers are made from glutinous rice and baked to create a light, crispy texture.
With its delicate mouthfeel and the gentle sweetness of the filling, monaka has long been loved by many.

※ Choco Monaka Jumbo does not contain red bean paste or glutinous rice.

The word “monaka” written in kanji (最中) can also be read as “saichu.” The name is believed to originate from the phrase “saichū no tsuki” (the full moon), which appears in waka poetry from Japan’s Heian period.
The round shape of monaka is reminiscent of a full moon, which is believed to be the origin of the name.
In this way, monaka reflects Japan’s sense of beauty and appreciation for the seasons.
※ There are several theories regarding the origin of the name.

Traditionally, monaka is filled with sweet red bean paste, but over time it evolved into a new form—ice cream monaka, with ice cream sandwiched between crisp wafers.
Taking this evolution even further, Choco Monaka Jumbo was created by adding chocolate to the combination.

It is a uniquely Japanese sweet that brings together the tradition of wagashi and the fun, indulgence of Western-style desserts.
The monaka wafer is light and crisp by nature, and Choco Monaka Jumbo makes the most of this texture while carefully balancing ice cream and chocolate.

The next time you enjoy a Choco Monaka Jumbo, take a moment to think about the tradition behind monaka.
With every bite, you can experience a taste of Japanese culture.