Collaboration with Social Groups/Non-affiliate Companies/Organizations

One Chocolate for One Smile

This is a project that provides assistance in improving the educational environments for children in cacao-producing countries using chocolate sales. One yen per chocolate for the target products from Morinaga is donated during the designated months. Since 2008, the total amount exceeded 200 million yen in ten years. Our partners, Plan International Japan and the Action Against Child Exploitation (ACE), used the donation money to improve the school and hygiene environment, provide technology guidance to farmers, and to raise awareness of authority for children through education in support areas. This activity helped stop child labor, thereby increasing the number of children who can go to school.

High School Initiative

As part of the classes for figuring out the solution for social issues, Morinaga gave a lecture titled, One Chocolate for One Smile, at Ritsumeikan Moriyama Senior High School and Tokyo Metropolitan Chihaya High School in 2017. In this lecture, students learned about social issues so they can decide what they can do for international cooperation in the active-learning class. High school students proactively shared opinions and specific proposals. At an exploration class held at Kanaoka High School, students worked on a TV commercial to raise the awareness of the One Chocolate for One Smile initiative.

Participation in the Bellmark Program

Morinaga has continuously participated in the Bellmark program since it was launched in 1960 and has provided support for Bellmark activities, which assist the improvement of school equipment and educational materials, as well as children who are endeavoring to learn with various disabilities. Currently, Morinaga is contributing to the Bellmark program by printing the Bell Mark on six products: Milk Caramel, Hi-Soft, Morinaga Biscuit, ChocoBall, Milk Chocolate, and Ottotto.

Morinaga Angel Foundation

Emphasizing the importance of an Angel’s Heart, which is Morinaga’s symbol, the Morinaga Angel Foundation conducts research on forms of abundant human lifestyles and the forms that families should take in the future, and also holds forums. We especially hope that children—the leaders of the future—will grow and develop healthy and strong; therefore, we are pouring effort into researching and implementing sports and outdoor activities. In addition, we are delivering MORI-no-Ehon children’s books to children in the areas affected by the Great East Japan Earthquake. Results of these activities are published in the Angel Series and other publications and shown in videos on the Morinaga Angel Foundation website.

Joint Programs with Non-affiliated Companies through the Angel Smile Project

Under this system, companies that wish to used Morinaga’s “Angel” trademark with their products1 become involved in CSR activities contributing to the improvement of environments for children’s educational and training programs in lieu of paying licensing fees.2 We aim to create an environment in which customers can rest assured that any company’s products bearing the “Angel” mark are safe products that support children around the world.

Membership in the World Cocoa Foundation (WCF)

Morinaga supports the activities of the World Cocoa Foundation (WCF)—which promotes various programs aimed at providing technical guidance and educational support for cacao farmers, as well as realizing societies without child labor, and provide support for cacao-producing countries through our activities as a WCF member.

  • * World Cocoa Foundation (WCF)
    An organization that aims to achieve sustainable cacao economic development through the world’s major chocolate manufacturers by contributing to environmental protection and economic/social development in cacao-producing regions.

Contribution to the Local Community

Participation in the Minato Citizens’ Festival/Minato Area Welfare Forum

As a member of Minato-Net (a network comprising CSR personnel of companies with headquarters or offices located in Minato City, corporate foundations, volunteer centers, and other organizations), MORINAGA exchanges information and contributes to the Minato community. Starting from 2016, we participate in the Wakuwaku! Minato City Quiz Rally and the Minato Community Welfare Forum.

A visiting lecture, Caramel Class by Morinaga, was implemented.

Employees visit elementary schools to teach a class about the industrial production of caramels. The class targets fifth and sixth graders and offers a sense of realism as if they are on a factory tour. The class aims to teach about the ingenious attempts and hard work of industrial production, as well as our passion toward manufacturing. This helps deepen their learning in textbook.
Students watch the video of production process and take part in quiz and workshop to participate experience-based class. (The area of visiting lecture: Greater Tokyo area)