HI‐CHEW is a soft candy that delivers the chewy satisfaction of gum, but never loses its flavor and can safely be swallowed like candy. Bursting with juicy fruit flavor in each chew, it's no wonder it's Japan's #1-selling soft candy.
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(More flavors available)
More than 170 Different Flavours
Since hitting the scene in 1975, more than 170 different flavors have been added to the HI‐CHEW lineup. Available in both regional and seasonal limited editions, as well as mini-sized and variety packs, HI-CHEW packs make very popular souvenirs.
HI-CHEW is Available All Over the World
HI‐CHEW is a staple product in Morinaga's effort to expand overseas and is currently marketed in a host of countries across the world, including the United States, New Zealand, China and Taiwan, with plans to expand further.
Here we introduce Morinaga’s emphasis on product quality and the technology supporting this.
Here we introduce the latest research regarding the functionality of food ingredients.
Here we introduce our philosophy of CSR and our CSR initiatives.