Business Fields―Weider

Since the start of its business collaboration with American based Weider Nutrition International Inc. in 1983, the Weider Division has promoted total fitness with the triangular theory of “muscle & body development, energy development, and conditioning.” The division supports top athletes and all people who seek to improve their physical health.
Based on the slogan “Power Your Life,” Morinaga’s Weider Division has developed a wide range of activities including sales of Weider in Jelly and protein, coaching at training labs, publishing fitness related books, seminars, and nutritional counseling.

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