Striving to Be an Angel to Customers and Society
Morinaga has developed a diverse range of products to provide customers with Delicious, Fun, and Healthy The Company’s business activities are based on a strong desire to provide impressive and worthwhile products through corporate activities infused with a pioneering spirit.
Morinaga has developed a diverse range of “Delicious, Fun, and Healthy” products. Confectioneries, Foodstuffs, Frozen Desserts, Weider, and Healthcare.
Confectionaries include Morinaga Biscuits, Chocoball chocolate, DARS chocolate, Koeda chocolate, and HI-CHEW candy. Foodstuffs include Morinaga Cocoa, Frozen Desserts include Choco Monaka Jumbo. Weider products include Weider in Jelly and Healthcare products include Sieisho-sabo, Kenpo-shukan, and COLLAGEN DRINK. Morinaga is moving decisively to further enhance these products, which boast overwhelming brand power across various categories, and to develop new brands.
Due to the declining birthrate and rapidly aging population in Japan, Morinaga is developing businesses to target the health food market.