Business Fields

Striving to Be an Angel to Customers and Society

Morinaga has developed a diverse range of products that are Delicious, Fun, and Healthy. The Company’s business activities are based on a longstanding goal to bring quality and inspiration through food. Our products are divided into 5 main segments/divisions: Confectioneries, Foods, Frozen Desserts, Weider, and Healthcare.

Confectionaries include Morinaga Biscuits, CHOCOBALL chocolate, DARS chocolate, Koeda chocolate, and HI-CHEW candy. Foods include Morinaga Cocoa; Frozen Desserts include Choco Monaka Jumbo; Weider products include Weider in Jelly; and Healthcare products include Seisho-sabo, Kenpo-shukan, and COLLAGEN DRINK. Morinaga is committed to further enhancing these products, which boast overwhelming brand power across various categories, and to develop new brands. To adjust to the declining birthrate and rapidly aging population in Japan, Morinaga is developing businesses to target the health food market.

Product Fields

Confectioneries

Confectionary products, such as milk caramel, chocolate, and biscuits, led to the creation of the “snack culture” in Japan. These products have established deep roots in the daily lives of the people of Japan, and still play a central role in Morinaga’s business operations. While Morinaga Biscuits, Chocoball chocolate, DARS chocolate, Koeda chocolate, HI-CHEW candy, and other long sellers are familiar favorites, we are constantly improving these snacks in an effort to deliver new value. Along with the development of new products that introduce unique and great tasting experiences, Morinaga places emphasis on continuing to offer high quality and assurance that inspire and give our customers moments of relaxation and enjoyment.

Confectioneries

Foods

Morinaga pioneered Japan’s cocoa industry. Even today, Morinaga Cocoa is the nation’s premier brand, popular among children and adults of all ages.

Morinaga Hotcake Mix is the perfect complement for quality family time whether at breakfast or snack time. Amazake features a taste that is a bit different from the standard Morinaga line of products.

These products have the top market share in Japan, supporting a brand that has stood for safety and reliability for more than a century. Morinaga’s commitment to delicious products will remain, while also incorporating healthiness and providing inspiration. Our goal is to continue to expand the market in search of ways of making food more enjoyable as well as produce a new culture of food.

Foods

Frozen Desserts

Since entering the frozen desserts market in 1956, Morinaga has used its technology and expertise as a confectionary manufacturer to expand the product ranges and consolidate the Morinaga frozen desserts brand. Endeavors are also being made to maximize on the brand power of long term bestsellers such as Choco Monaka Jumbo, ICE BOX, Sundae Cup, and BISCUIT SAND as well as MARIE Biscuits and Milk Chocolate. Morinaga offers an extensive product lineup that continues to offer great tasting products to a wide range of customers, regardless of the season.

Frozen Desserts

Weider

Since the start of its business collaboration with American based Weider Health and Fitness in 1983, the Weider Division has promoted total body fitness with the triangular theory of “muscle & body development, energy development, and conditioning.” The division supports not only top ranking athletes but anyone who is motivated to improve their physical health. Based on the slogan “Power Your Life,” Morinaga’s Weider Division has business extending to not only sales of Weider in Jelly and protein, but also personal training and coaching at training labs, seminars, and nutritional counseling.

Weider

Healthcare

Health is a universal theme amongst customers that transcends both age and gender. To meet the needs of Japan’s rapidly aging and stress filled society, Morinaga has developed a range of nutritional supplement products under the Healthy Angel brand. These products are sold exclusively through mail order, and helps to expand the Company’s business operations into new fields. The Healthcare Division conducts research in areas such as the prevention of lifestyle diseases and anti-aging in order to develop products that meet the demands of our multi-generational customer base.

Healthcare
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