Medium-Term Business Plan

The Morinaga Group has formulated a three-year medium-term business plan that commenced in FY 2018.
2018 Medium-Term Business Plan established solidify business foundation, accelerate growth strategy as our basic policies; with the Group aiming to strengthen the existing domains of domestic Confectionery & Foodstuffs/Frozen Desserts while expanding the Wellness and Global domains, leading to further growth.

Changes to the External Environment

The environment surrounding our company is entering an age of full-blown population decline, and competition is expected to further intensify due to soaring raw material prices, higher labor & distribution costs, and various other factors.

Japan population trends & projections

The Food Industry's Environment

Basic Policy Stated in the 2018 Medium-Term Business Plan

2018 Medium-Term Business Plan established solidify business foundation, accelerate growth strategy as our basic policies; accordingly, the Morinaga Group is endeavoring to strengthen our business base with the aim of achieving long-term, sustainable corporate growth.

Initiatives in Each Field

Existing Domains

Domestic Confectionery & Foodstuffs/Frozen Desserts

Establish a more stable revenue base.

Concentrate management resources in main brands, achieve efficient sales/profits, construct a strong revenue structure.

Wellness Domain

Health domain entry products centered on in Jelly

Combine Morinaga's technology and various materials to respond to increasing health needs.

Confectionary & Foodstuffs:
Strengthen product development combining Morinaga's assets and brands with health materials.

Health Products:
Lead the market by expanding functions and food scenarios centered in Morinaga's leading in Jelly brand.

Global Domain

Overseas businesses

Accelerate growth in the United States market and diffuse Morinaga brands in the Chinese/Asian markets.

Centered on the United States, China, and Asia, Morinaga will endeavor to strengthen sales of HI-CHEW, expand operations, and diffuse products.

Business Targets

Net Sales/Operating income

  • *Simplified EBITDA: operating income + depreciation

Key Business Indicators

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